Index of Independent Cinemas in NYC
Individual Project
· Editorial Design
· Photography
Started summer 2023, and with the inherent interests in films, I decided to make an index of all the independent cinema in New York City as a probe to explore this place.
With the concepts of negative film and orange & teal look, I tried to connect the three major elements in cinemas – Line, light and People. Film is the art of light, lines are guided by the light and form the space for people to appreciate the light.
Spec: 160mm x 210mm
chá
Chinese Tea Experience Museum
Individual Project
· Brand Identity
· Web Design
· Motion
The mission of chá(Chinese Tea Experience Museum) is to immerse visitors in the rich tapestry of diverse and subtle Chinese tea culture, guiding them on a sensory journey that transcends time and geography.
We strive to offer a unique blend of tea education, interaction, and personal discovery. We have hands-on workshops, tastings, and curated exhibitions to help each visitor find their own cup of tea.
In doing so, we aspire to be a beacon of cultural exchange and a sanctuary for those seeking tranquility and inspiration in the bustling energy of New York City.
Identifier Details
Color System
Signage Icons
Customer Guide
Sinage System
Hermès Window Display
2022 Autumn China South Reigion
Group Project
Shuli Zheng
Tianxin Du
Jingyu Li
Rebecca Bai
My Attribution
· Project Management
· Conception and Slides Presentation
· Sketch
· Modeling and Rendering
· Color, Material and Furnishing
Following the 2022 theme lightness, we hope to create a world of warm, light, relaxing and fruitful autumn.
Required by Hermès not to show details of this project.
Teahouse and Zen–tea
Individual Project
· Research
·
Editorial Design
· Web Design
Special thanks to Prof. Scott Vander Zee
In this Teahouse and Zen-tea newspaper project, I focused on transmitting both concepts through an eight-page newspaper. I also considered how to effectively combine two languages.
Teahouse and Zen-tea are both deeply rooted in tea culture, but they are intrinsically different. The teahouse acts as a public hub for exchanging information, where people gather to drink tea and chat, creating a bustling atmosphere. In contrast, Zen-tea originates from Buddhism, where monks use tea as a medium for daily practice, emphasizing tranquility and the abandonment of mundane desires. Over time, it became popular among the literati, forming a unique aesthetic alongside Zen painting and calligraphy, focusing on the use of blank space.
My challenge was to blend these two contrasting vibes using typography and implement a bilingual approach.
MFA Thesis:
Decoding Chinese Queerness
Individual Project
· Research
· Research
·
Editorial Design
· Book Design & Making
· Game Design
· Video Editing
Different from the West, queer culture in a Chinese context is subject to suppression from the influences of Confucianism. This extends to family dynamics, society, policies, censorship and propaganda, which manifests in a fragmented or aggregated way and through discrimination and abandonment.
As a result, queer individuals in China must put more
effort into retaining their freedom than their heterosexual peers, which
puts them under tremendous pressure. Oppression can be a huge hindrance, but it can also stimulate strong emotions that prompt creativity.
This thesis explores how kinship communication patterns could be adjusted to help Chinese queers’ living status, the possibilities of using creativity in the midst of repression, and the potential of code and metaphors to create new perceptions within the process.
Visit Pratt website︎︎︎
Shuli Zheng_Pratt Institute Communications Design Class of 2024
CHINESE QUEERNESS: METAPHORS
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THESIS BOOK
QUEER&FAMILY CHESS
In this Queer&Family Chess game, parents and their queer children can engage in games that facilitate conversation exchanges, allowing for the sharing of thoughts, information, and emotions in a congenial atmosphere. The game concept aims to gauge participants’ comfort and willingness to open up and engage in more profound conversations, assessing whether information transmission is natural and progressive.QUEER&FAMILY CHESS BOARD
The chessboard is innovatively divided into emotion and dilemma sections, compelling players to engage with questions that prompt introspection and dialogue.
CHESS NOTATIONS: A BRIDGE, RATHER THAN A BATTLEFIELD
In this Queer & Family Chess, victory is not defined by defeating the opponent. Instead, the emphasis is on fostering open communication and mutual understanding. This game creates a space where parents can empathize with the challenges of their queer child and where queer individuals can express and confide in a supportive environment. The exchange of information and emotions is thus accelerated and deepened.
CHINESE QUEERNESS: EMOTIONS
