Knoll Brand Projects
Contributions to Knoll Global Creative Studio
· Editorial Design
·
Social Contents Design
· Photography Retouching Notes
· Research & Collaboration
Special thanks to my dearest mentor Ryan Flores
In 2025 (May–Aug), I joined Knoll’s Global Creative Studio as part of the brand design team—an inside look at how in-house collaboration works and what “brand” really means for a design-led global company.
At Knoll, I worked across social, print, and internal assets. On the digital side, I led social content from image curation to post structure, partnering with copywriters and marketing to keep story and format on brand. I also reviewed Knoll China’s WeChat and RED with a global lens—flagging off-brand executions and suggesting culturally grounded improvements.
On the print side, I developed menus, cards, and labels, creating typographic systems and form explorations that reflected brand tone and context. In parallel, I built an international CMF documentation system in InDesign, using grids, styles, and hyperlink flow to balance brand consistency with user-friendly logic.
I also designed internal image and video assets in the Knoll/MillerKnoll brand language and gave art-direction-level retouching notes on exposure, color, and distortion. Altogether, the internship expanded my technical and creative range—and sharpened my sense of how a heritage design brand stays consistent and relevant across markets.
Knoll Chicago Design Design Days Menu & Food Stand Cards
Knoll Organic Social
Showroom Sample Labels
I created a new set of Knoll showroom sample labels by organizing material data from a provided spreadsheet, prioritizing information according to the brand guidelines, and applying the appropriate typographic system. Since the label quantity was large, I used InDesign’s data merge function to automate the layout process, ensuring consistency and efficiency across the full set.
Knoll International CMF Document
For Knoll Europe, I built an international CMF documentation system in InDesign—essentially translating a mass of product data into a tool that’s logical and usable across markets. The project required structuring typography with styles, grids, tables, and hyperlink navigation, always balancing Knoll’s brand language with user-centered clarity. More than a layout exercise, it was a design solution: problem-solving through typography and system logic to make complex information both consistent and accessible.
