IIIXL Brand Identity
Designer:
Shuli Zheng
Other Contributors:
Khufu Najee (MV Direction)
Roan Collom (Artist Cards)
IIIXL Studio is a 6,600-square-foot creative compound in Brooklyn that merges recording studio, art gallery, and college. Its brand identity aims to capture an academic sensibility while reflecting the founder’s vision of expansion through travel and postal motifs, combined with the handcrafted character of a record label. Positioned as a school for New York’s emerging hip-hop artists, IIIXL provides a space where local talent can exchange ideas, spark inspiration, and present their aesthetics as part of a broader cultural gallery.
