Shuli Zheng

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Shuli 書禮
Zheng 鄭

Shuli is a designer from Hangzhou, China, currently a part of Knoll Brand Design Team. She holds a BFA in Industrial Design at BIFT and her MFA in Communications Design at Pratt Institute. Previously, she was contributing at IIIXL Studio and Pratt Institute. Welcome to Shulibrary!

Brand Design

01_chá–Chinese Tea Experience Museum
02_IIIXL Rebrand_coming soon...

Window Display

01_Hermès Window Display

Editorial Design

01_Teahouse and Zen–tea
02_International Student Handbook
03_Index of Independent Cinemas in NYC

Test Land

01_Decoding Chinese Queerness
02_Relimoji Universe
03_Design Approach Archives

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©2025 Shuli Zheng

Index of Independent Cinemas in NYC

Individual Project

· Editorial Design
· Photography

Started summer 2023, and with the inherent interests in films, I decided to make an index of all the independent cinema in New York City as a probe to explore this place.

With the concepts of negative film and orange & teal look, I tried to connect the three major elements in cinemas – Line, light and People. Film is the art of light, lines are guided by the light and form the space for people to appreciate the light.

Spec: 160mm x 210mm