Shuli Zheng

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A versatile and innovative designer with a background in Industrial and Communications Design, focused on sustainability, and aspiring to become a service designer to enhance user experiences and effectively communicate brand messages.
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©2024 Shuli Zheng

Teahouse and Zen–tea


Individual Project
·    Research
·    Editorial Design
·    Web Design

Special thanks to Prof. Scott Vander Zee








In this Teahouse and Zen-tea newspaper project, I focused on transmitting both concepts through an eight-page newspaper. I also considered how to effectively combine two languages.

Teahouse and Zen-tea are both deeply rooted in tea culture, but they are intrinsically different. The teahouse acts as a public hub for exchanging information, where people gather to drink tea and chat, creating a bustling atmosphere. In contrast, Zen-tea originates from Buddhism, where monks use tea as a medium for daily practice, emphasizing tranquility and the abandonment of mundane desires. Over time, it became popular among the literati, forming a unique aesthetic alongside Zen painting and calligraphy, focusing on the use of blank space.

My challenge was to blend these two contrasting vibes using typography and implement a bilingual approach.