https://shulizheng.com Shulibrary Sat, 23 Aug 2025 02:11:13 +0000 https://shulizheng.com en https://shulizheng.com/Information Sun, 04 May 2025 00:04:37 +0000 Shulibrary https://shulizheng.com/Information Hello? I’m Shuli! Welcome to Shulibrary! I'm a graphic designer driven by a deep curiosity about human nature and the world around us. Born and raised in Hangzhou, my lifelong love for tea and calligraphy has instilled in me a profound appreciation for culture and artistry. With a background in Industrial Design and a Master's in Communications Design from Pratt Institute, my approach is rooted in thorough research and a keen focus on uncovering the essence of each project. Whether designing for international students at Pratt or creating captivating visual narratives for Hermes at Benwu Studio, my work aims to resonate deeply with people by digging into the core of the subject matter and translating those insights into compelling designs. Experience &nbsp; &nbsp;&nbsp; Pratt Institute&nbsp; &nbsp; &nbsp;MFA. Communications Design 2024 ︎︎︎Knoll︎︎︎IIIXL Studio︎︎︎Pratt Institute︎︎︎Benwu Studio Contact &nbsp; &nbsp; &nbsp;+1 9174288830&nbsp; &nbsp; &nbsp;shulichellezheng@gmail.com︎︎︎LinkedIn︎︎︎Résumé <img width="2730" height="4096" width_o="2730" height_o="4096" data-src="https://freight.cargo.site/t/original/i/4cac13c4921bc31712225841305a092f72d5b9d70b41c719af194106cca05e3b/WechatIMG1420.jpeg" data-mid="232750626" border="0" src="https://freight.cargo.site/w/1000/i/4cac13c4921bc31712225841305a092f72d5b9d70b41c719af194106cca05e3b/WechatIMG1420.jpeg" /> https://shulizheng.com/IIIXL-Brand-Identity Sat, 23 Aug 2025 02:11:13 +0000 Shulibrary https://shulizheng.com/IIIXL-Brand-Identity IIIXL Brand Identity Designer Shuli Zheng Other ContributorsKhufu Najee (MV Direction) Roan Collom (Artist Cards) IIIXL Studio is a 6,600-square-foot creative compound in Brooklyn that merges recording studio, art gallery, and college. Its brand identity aims to capture an academic sensibility while reflecting the founder’s vision of expansion through travel and postal motifs, combined with the handcrafted character of a record label. Positioned as a school for New York’s emerging hip-hop artists, IIIXL provides a space where local talent can exchange ideas, spark inspiration, and present their aesthetics as part of a broader cultural gallery. <img width="4001" height="2668" width_o="4001" height_o="2668" data-src="https://freight.cargo.site/t/original/i/41c32a1e2dbb11878ea7ca37ccb55fb0f54449cfeb51d7a1080e95d9d14b5b7a/IIIXL_Marketing222.png" data-mid="238680233" border="0" src="https://freight.cargo.site/w/1000/i/41c32a1e2dbb11878ea7ca37ccb55fb0f54449cfeb51d7a1080e95d9d14b5b7a/IIIXL_Marketing222.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/881c3587949300936a728029ce2f3eb2a8cec87fc78e55322cd854150e2e2b5a/III-1.gif" data-mid="237562485" border="0" src="https://freight.cargo.site/w/1000/i/881c3587949300936a728029ce2f3eb2a8cec87fc78e55322cd854150e2e2b5a/III-1.gif" /> <img width="4167" height="6251" width_o="4167" height_o="6251" data-src="https://freight.cargo.site/t/original/i/2c9a41935acf379eccc1dc79d0e1e047f7ea0eedd6ffa31d5ef966af4ae5aeec/IIIXL_Marketing-26.png" data-mid="237676210" border="0" src="https://freight.cargo.site/w/1000/i/2c9a41935acf379eccc1dc79d0e1e047f7ea0eedd6ffa31d5ef966af4ae5aeec/IIIXL_Marketing-26.png" /> <img width="4167" height="6251" width_o="4167" height_o="6251" data-src="https://freight.cargo.site/t/original/i/90aaddee0e75cca6fe9d3790c0d7fbbfaec6b37f79bb5b679eeb01220c4564a9/IIIXL_Marketing26.png" data-mid="238680229" border="0" src="https://freight.cargo.site/w/1000/i/90aaddee0e75cca6fe9d3790c0d7fbbfaec6b37f79bb5b679eeb01220c4564a9/IIIXL_Marketing26.png" /> <img width="4168" height="6251" width_o="4168" height_o="6251" data-src="https://freight.cargo.site/t/original/i/6f1cf81262c94c5c97401325f3cdc023aafad6380b4409c04c0c9533f3f56620/IIIXL_Marketing-28.png" data-mid="237676204" border="0" src="https://freight.cargo.site/w/1000/i/6f1cf81262c94c5c97401325f3cdc023aafad6380b4409c04c0c9533f3f56620/IIIXL_Marketing-28.png" /> <img width="4167" height="6251" width_o="4167" height_o="6251" data-src="https://freight.cargo.site/t/original/i/e3b897bdb5c9e65d5d8681e9d455b931014f95ab921fed3885f805ab2911a3f8/IIIXL_Marketing-29.png" data-mid="238126034" border="0" src="https://freight.cargo.site/w/1000/i/e3b897bdb5c9e65d5d8681e9d455b931014f95ab921fed3885f805ab2911a3f8/IIIXL_Marketing-29.png" /> <img width="4167" height="6251" width_o="4167" height_o="6251" data-src="https://freight.cargo.site/t/original/i/1830db9f34554a66667bce9e99f53b6b97b85ef9611606b4fe9ecde4e609d7c9/IIIXL_Marketing-12.png" data-mid="237650020" border="0" src="https://freight.cargo.site/w/1000/i/1830db9f34554a66667bce9e99f53b6b97b85ef9611606b4fe9ecde4e609d7c9/IIIXL_Marketing-12.png" /> <img width="4168" height="6251" width_o="4168" height_o="6251" data-src="https://freight.cargo.site/t/original/i/2b591f7c76893d2ecf437fc006dda21997b65e25a62da89ab1ded1b2898192e0/IIIXL_Marketing2.png" data-mid="237676206" border="0" src="https://freight.cargo.site/w/1000/i/2b591f7c76893d2ecf437fc006dda21997b65e25a62da89ab1ded1b2898192e0/IIIXL_Marketing2.png" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/df2351dd8a97e666fb2e312b93f39ff04f4ddd544a7386b040f15fe0d12d6796/IIIXL_Marketing24.png" data-mid="238126038" border="0" src="https://freight.cargo.site/w/1000/i/df2351dd8a97e666fb2e312b93f39ff04f4ddd544a7386b040f15fe0d12d6796/IIIXL_Marketing24.png" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5f1a189483a1ef964886831b2a455bee8cce8b52379720cd4dd5e716df80351f/IIIXL_CaseStudy_R.png" data-mid="237899989" border="0" src="https://freight.cargo.site/w/1000/i/5f1a189483a1ef964886831b2a455bee8cce8b52379720cd4dd5e716df80351f/IIIXL_CaseStudy_R.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/39ebb904a5ca835667e73c5c661c9c9851918bf2bc73fd9ce8a606881d49279b/Draftboard.gif" data-mid="237643937" border="0" src="https://freight.cargo.site/w/1000/i/39ebb904a5ca835667e73c5c661c9c9851918bf2bc73fd9ce8a606881d49279b/Draftboard.gif" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/4a964b5669ac91831f6ab35344c9c194f43750cc173c002f76a511dde0807d70/IIIXL_MP3.png" data-mid="237712009" border="0" src="https://freight.cargo.site/w/1000/i/4a964b5669ac91831f6ab35344c9c194f43750cc173c002f76a511dde0807d70/IIIXL_MP3.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aab52b33f4d9c5d5c6455dd24267073e0861921e35c8e3b3f81a760f571e8a65/SocialAll-1.gif" data-mid="238258626" border="0" src="https://freight.cargo.site/w/1000/i/aab52b33f4d9c5d5c6455dd24267073e0861921e35c8e3b3f81a760f571e8a65/SocialAll-1.gif" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/2c1332ba09d22cbd50f9bc6c99db6bbb6d3594c1f5bfeaa94bd129e72c69c372/INTERIOR.png" data-mid="237704903" border="0" src="https://freight.cargo.site/w/1000/i/2c1332ba09d22cbd50f9bc6c99db6bbb6d3594c1f5bfeaa94bd129e72c69c372/INTERIOR.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95e0b4661f91540ecad5442215762aac95aeb0f5029c2f3c92098cde81d062d8/gif-3.gif" data-mid="237711965" border="0" src="https://freight.cargo.site/w/1000/i/95e0b4661f91540ecad5442215762aac95aeb0f5029c2f3c92098cde81d062d8/gif-3.gif" /> <img width="1902" height="2560" width_o="1902" height_o="2560" data-src="https://freight.cargo.site/t/original/i/fdd79df90f9a2133f3a7e4326b2422181efb1e389796d3c82404d88e454b597d/IIILightBox.png" data-mid="237625400" border="0" src="https://freight.cargo.site/w/1000/i/fdd79df90f9a2133f3a7e4326b2422181efb1e389796d3c82404d88e454b597d/IIILightBox.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/91304ef3d6cca84e7eb7e616754da474e457107b1e2b25cf7890938aac81dae1/IIIXLLogo.gif" data-mid="237625399" border="0" src="https://freight.cargo.site/w/1000/i/91304ef3d6cca84e7eb7e616754da474e457107b1e2b25cf7890938aac81dae1/IIIXLLogo.gif" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/07fa2e04d078ddc68a34844248805365dda4c06745f154c72e6a7073f8eb6090/IIIXL_BrandGuidelinesNEW20.png" data-mid="239310007" border="0" src="https://freight.cargo.site/w/1000/i/07fa2e04d078ddc68a34844248805365dda4c06745f154c72e6a7073f8eb6090/IIIXL_BrandGuidelinesNEW20.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed62cca3e11834702e5d7dd5609fc95077308fb75549c87f2adb2c2792c43847/IIIXL_Title.gif" data-mid="237673983" border="0" src="https://freight.cargo.site/w/1000/i/ed62cca3e11834702e5d7dd5609fc95077308fb75549c87f2adb2c2792c43847/IIIXL_Title.gif" /> https://shulizheng.com/Knoll-Brand-Projects Fri, 15 Aug 2025 21:06:07 +0000 Shulibrary https://shulizheng.com/Knoll-Brand-Projects Knoll Brand Projects Contributions to Knoll Global Creative Studio·&nbsp; &nbsp; Editorial Design·&nbsp; &nbsp; Social Contents Design· &nbsp;&nbsp; Photography Retouching Notes· &nbsp;&nbsp; Research &amp; Collaboration Special thanks to my dearest mentor&nbsp;Ryan Flores In 2025 (May–Aug), I joined Knoll’s Global Creative Studio as part of the brand design team—an inside look at how in-house collaboration works and what “brand” really means for a design-led global company. At Knoll, I worked across social, print, and internal assets. On the digital side, I led social content from image curation to post structure, partnering with copywriters and marketing to keep story and format on brand. I also reviewed Knoll China’s WeChat and RED with a global lens—flagging off-brand executions and suggesting culturally grounded improvements. On the print side, I developed menus, cards, and labels, creating typographic systems and form explorations that reflected brand tone and context. In parallel, I built an international CMF documentation system in InDesign, using grids, styles, and hyperlink flow to balance brand consistency with user-friendly logic. I also designed internal image and video assets in the Knoll/MillerKnoll brand language and gave art-direction-level retouching notes on exposure, color, and distortion. Altogether, the internship expanded my technical and creative range—and sharpened my sense of how a heritage design brand stays consistent and relevant across markets. Knoll Chicago Design Design Days Menu &amp; Food Stand Cards <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21e56c07077834b5451b64508b72ab17b3cf795b86798e7841d2762b853ae205/Menu_Cards_1.gif" data-mid="237169157" border="0" src="https://freight.cargo.site/w/1000/i/21e56c07077834b5451b64508b72ab17b3cf795b86798e7841d2762b853ae205/Menu_Cards_1.gif" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/92c5664ed22948d306f50409883a14de17fb1f16e9fb9526b57149307d9882bf/Chicago-showroom.png" data-mid="237176686" border="0" src="https://freight.cargo.site/w/1000/i/92c5664ed22948d306f50409883a14de17fb1f16e9fb9526b57149307d9882bf/Chicago-showroom.png" /> Knoll Organic Social <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61540504b6cd1eacb51bf515b8ce1b57d7a0c877e62d6c3cf6f868e3063d2ab3/Social_1.gif" data-mid="237209928" border="0" src="https://freight.cargo.site/w/1000/i/61540504b6cd1eacb51bf515b8ce1b57d7a0c877e62d6c3cf6f868e3063d2ab3/Social_1.gif" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/4a260fd1888e2c7e0f0c38f38fc334169dd46ae0226e79e2237e0e51e9f6d812/Knoll_Shuli_Website11.png" data-mid="237209910" border="0" src="https://freight.cargo.site/w/1000/i/4a260fd1888e2c7e0f0c38f38fc334169dd46ae0226e79e2237e0e51e9f6d812/Knoll_Shuli_Website11.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/efc16278ecbde111122cbacc9330c073f12e40f53d48fa93488f93969ab63328/IGS_4.gif" data-mid="237210455" border="0" src="https://freight.cargo.site/w/1000/i/efc16278ecbde111122cbacc9330c073f12e40f53d48fa93488f93969ab63328/IGS_4.gif" /> Showroom Sample Labels I created a new set of Knoll showroom sample labels by organizing material data from a provided spreadsheet, prioritizing information according to the brand guidelines, and applying the appropriate typographic system. Since the label quantity was large, I used InDesign’s data merge function to automate the layout process, ensuring consistency and efficiency across the full set. <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f429eddd9a7efbfdf4d7e676d31752ac17eab32f26feb13493fc8ede9afc7c90/Knoll2.png" data-mid="237167809" border="0" src="https://freight.cargo.site/w/1000/i/f429eddd9a7efbfdf4d7e676d31752ac17eab32f26feb13493fc8ede9afc7c90/Knoll2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8a1f992cb23db8b3d6f44b5c59fceade07af3d1baf13485c97c353b35a4b9898/Sample-Label-2.gif" data-mid="237176757" border="0" src="https://freight.cargo.site/w/1000/i/8a1f992cb23db8b3d6f44b5c59fceade07af3d1baf13485c97c353b35a4b9898/Sample-Label-2.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bce74b6dcd1ebf9427bc262b5999c15d3eec406cec9c9e55b523871a9f416860/Samplle_Labels.gif" data-mid="237176688" border="0" src="https://freight.cargo.site/w/1000/i/bce74b6dcd1ebf9427bc262b5999c15d3eec406cec9c9e55b523871a9f416860/Samplle_Labels.gif" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/819549da6dc6cde6aff1e3fbd0c0e6c61b881bdf9a86825da20a4f26bab6a83e/Chicago-showroom-2.png" data-mid="237176687" border="0" src="https://freight.cargo.site/w/1000/i/819549da6dc6cde6aff1e3fbd0c0e6c61b881bdf9a86825da20a4f26bab6a83e/Chicago-showroom-2.png" /> Knoll International CMF Document For Knoll Europe, I built an international CMF documentation system in InDesign—essentially translating a mass of product data into a tool that’s logical and usable across markets. The project required structuring typography with styles, grids, tables, and hyperlink navigation, always balancing Knoll’s brand language with user-centered clarity. More than a layout exercise, it was a design solution: problem-solving through typography and system logic to make complex information both consistent and accessible. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a4a556e7fd08fcf85e09c2dd4c8e9913bf30fd8a4b5c592ee46dc95c7c5b391/CMF.gif" data-mid="237197655" border="0" src="https://freight.cargo.site/w/1000/i/5a4a556e7fd08fcf85e09c2dd4c8e9913bf30fd8a4b5c592ee46dc95c7c5b391/CMF.gif" /> <img width="7016" height="4961" width_o="7016" height_o="4961" data-src="https://freight.cargo.site/t/original/i/a868d82d4301b95bff368d149b5cb13ce62674c053e38a727c66e1f5d1fdf672/Knoll-International-CMF-Charts_Page_10.png" data-mid="237197706" border="0" src="https://freight.cargo.site/w/1000/i/a868d82d4301b95bff368d149b5cb13ce62674c053e38a727c66e1f5d1fdf672/Knoll-International-CMF-Charts_Page_10.png" /> <img width="1263" height="893" width_o="1263" height_o="893" data-src="https://freight.cargo.site/t/original/i/66d3ed82e8ceff55e9028d009e5f69b02320d5d3f286075e7c7a4f6fb312b8f9/CMF2_1.gif" data-mid="237198158" border="0" src="https://freight.cargo.site/w/1000/i/66d3ed82e8ceff55e9028d009e5f69b02320d5d3f286075e7c7a4f6fb312b8f9/CMF2_1.gif" /> <img width="7016" height="4961" width_o="7016" height_o="4961" data-src="https://freight.cargo.site/t/original/i/c87d73ff545ed7c9328edf65489e006b5fd8e8f678356452f23e55f17771d111/Knoll-International-CMF-Charts_Page_30.png" data-mid="237198236" border="0" src="https://freight.cargo.site/w/1000/i/c87d73ff545ed7c9328edf65489e006b5fd8e8f678356452f23e55f17771d111/Knoll-International-CMF-Charts_Page_30.png" /><img width="7016" height="4961" width_o="7016" height_o="4961" data-src="https://freight.cargo.site/t/original/i/05ca27ea92f2cda2d2524e311416d331febb35a210d53e42857c39fa19f19ed2/Knoll-International-CMF-Charts_Page_33.png" data-mid="237198218" border="0" src="https://freight.cargo.site/w/1000/i/05ca27ea92f2cda2d2524e311416d331febb35a210d53e42857c39fa19f19ed2/Knoll-International-CMF-Charts_Page_33.png" /> https://shulizheng.com/Hermes-Window-Display Sun, 04 May 2025 00:04:46 +0000 Shulibrary https://shulizheng.com/Hermes-Window-Display Hermès Window Display 2022 Autumn China South Region Group Project Shuli ZhengTianxin Du Jingyu Li Rebecca Bai My Contribution·&nbsp; &nbsp; Project Management and Cross-team Communication·&nbsp; &nbsp; Conception and Slides Presentation ·&nbsp; &nbsp; Sketch ·&nbsp; &nbsp; Modeling and Rendering ·&nbsp; &nbsp; CMF Exploration Following the 2022 theme “Lightness,” we created a world of warm, light, relaxing, and fruitful autumn. Details not shown per Hermès’ request. <img width="1531" height="1016" width_o="1531" height_o="1016" data-src="https://freight.cargo.site/t/original/i/5551bf85559707ccaa9b0e3768d5de9fff5d824687cf43421f7c88c903ba593e/Picture8.png" data-mid="232750714" border="0" src="https://freight.cargo.site/w/1000/i/5551bf85559707ccaa9b0e3768d5de9fff5d824687cf43421f7c88c903ba593e/Picture8.png" /> <img width="1366" height="1054" width_o="1366" height_o="1054" data-src="https://freight.cargo.site/t/original/i/6662bc088542bc36585e66b9accfe62bc5a50b31482d9cab016b8ab7ab5d4464/Picture1.png" data-mid="232750712" border="0" src="https://freight.cargo.site/w/1000/i/6662bc088542bc36585e66b9accfe62bc5a50b31482d9cab016b8ab7ab5d4464/Picture1.png" /> <img width="893" height="783" width_o="893" height_o="783" data-src="https://freight.cargo.site/t/original/i/594fafa6ff54a3c49cd5725720eba0293a51e6da52b74b051afd36170c66e3a4/Picture6.png" data-mid="232750713" border="0" 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<img width="5912" height="3941" width_o="5912" height_o="3941" data-src="https://freight.cargo.site/t/original/i/6ea90fa5765466741ec57c1193166bb8185ec3905f432a6a0b7bf9885c3a85f6/P1169876.jpg" data-mid="237625618" border="0" src="https://freight.cargo.site/w/1000/i/6ea90fa5765466741ec57c1193166bb8185ec3905f432a6a0b7bf9885c3a85f6/P1169876.jpg" /> <img width="5976" height="3984" width_o="5976" height_o="3984" data-src="https://freight.cargo.site/t/original/i/b4823a3442178698b03ad08f2d9af369927fe1823fcff6d3618188b78e52606a/P1169880.jpg" data-mid="237625693" border="0" src="https://freight.cargo.site/w/1000/i/b4823a3442178698b03ad08f2d9af369927fe1823fcff6d3618188b78e52606a/P1169880.jpg" /> <img width="2649" height="3697" width_o="2649" height_o="3697" data-src="https://freight.cargo.site/t/original/i/c1a5ca0d9890088921f302365fde5d0e779021d334ba672cd8a4335b0fa2bea9/Pasted-Graphic-3.png" data-mid="238223403" border="0" 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data-src="https://freight.cargo.site/t/original/i/3576d817ffba1632f0fa715dc8d0df495407cda22e643e3bc7ffc225184ec07b/P1169798.jpg" data-mid="237625550" border="0" src="https://freight.cargo.site/w/1000/i/3576d817ffba1632f0fa715dc8d0df495407cda22e643e3bc7ffc225184ec07b/P1169798.jpg" /> <img width="5742" height="3828" width_o="5742" height_o="3828" data-src="https://freight.cargo.site/t/original/i/4c695b2da0793b0659b4851bd6b1ca14792cb120e426d3dfaa8de443a804fab7/P1169938.jpg" data-mid="237625433" border="0" src="https://freight.cargo.site/w/1000/i/4c695b2da0793b0659b4851bd6b1ca14792cb120e426d3dfaa8de443a804fab7/P1169938.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9088e1809141524d74d6889bab89f1e3cbd5244f3160912f6ad74ac391c92038/P1169872.jpg" data-mid="237625617" border="0" src="https://freight.cargo.site/w/1000/i/9088e1809141524d74d6889bab89f1e3cbd5244f3160912f6ad74ac391c92038/P1169872.jpg" /> <img width="2667" height="4000" width_o="2667" height_o="4000" data-src="https://freight.cargo.site/t/original/i/a9bf267af434051ce429aa82be97675f010dc2b64c5b92130a5ff9febba295df/P1169941.jpg" data-mid="237625434" border="0" src="https://freight.cargo.site/w/1000/i/a9bf267af434051ce429aa82be97675f010dc2b64c5b92130a5ff9febba295df/P1169941.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/6a2647131831c14ff2f656d524f0fd495763a27bfd830298d5287366b5cd4c95/_202211011010223.jpg" data-mid="237625756" border="0" src="https://freight.cargo.site/w/1000/i/6a2647131831c14ff2f656d524f0fd495763a27bfd830298d5287366b5cd4c95/_202211011010223.jpg" /> https://shulizheng.com/Index-of-Independent-Cinemas-in-NYC Sun, 04 May 2025 00:04:41 +0000 Shulibrary https://shulizheng.com/Index-of-Independent-Cinemas-in-NYC Index of Independent Cinemas in NYC Individual Project·&nbsp; &nbsp; Editorial Design ·&nbsp; &nbsp; Photography Started summer 2023, and with the inherent interests in films, I decided to make an index of all the independent cinema in New York City as a probe to explore this place. With the concepts of negative film and orange &amp; teal look, I tried to connect the three major elements in cinemas – Line, light and People. Film is the art of light, lines are guided by the light and form the space for people to appreciate the light. Spec: 160mm x 210mm <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2950c4554cbe6c1774cd53bbf5104b2285617db722c9ec8e4080b5c030f52f6e/Independent-cinemas-in-nyc.007.png" data-mid="232750654" border="0" src="https://freight.cargo.site/w/1000/i/2950c4554cbe6c1774cd53bbf5104b2285617db722c9ec8e4080b5c030f52f6e/Independent-cinemas-in-nyc.007.png" /><img width="2702" height="1026" width_o="2702" height_o="1026" data-src="https://freight.cargo.site/t/original/i/e1803ab9b376d88a537c25a56fa6e790f7956ba82d28f8b01bed24490cb62fd8/Screenshot-2024-07-13-at-1.40.28AM.png" data-mid="232750697" border="0" src="https://freight.cargo.site/w/1000/i/e1803ab9b376d88a537c25a56fa6e790f7956ba82d28f8b01bed24490cb62fd8/Screenshot-2024-07-13-at-1.40.28AM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/58e63399526a9e771ee2a682fa9ea2e39ad60fb4ce29adf022db10bd2dda9231/Independent-cinemas-in-nyc.008.png" data-mid="232750655" border="0" src="https://freight.cargo.site/w/1000/i/58e63399526a9e771ee2a682fa9ea2e39ad60fb4ce29adf022db10bd2dda9231/Independent-cinemas-in-nyc.008.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df82c5fc565c7b0cf18cf61aed23c959fc3b7622b6a18eb377546f4a6bc6aa87/Independent-cinemas-in-nyc.009.png" data-mid="232750694" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/df82c5fc565c7b0cf18cf61aed23c959fc3b7622b6a18eb377546f4a6bc6aa87/Independent-cinemas-in-nyc.009.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d293f81112578e8d024eee4486cab617b21a1e8f533a9eab06d3f463c4cbe156/Independent-cinemas-in-nyc.010.png" data-mid="232750695" border="0" data-scale="50" 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height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/c87c034d171a078f7a94a2d6a7eca21726fb468ddc4d4d8f6037466736c03796/DSC09942.jpg" data-mid="232750669" border="0" src="https://freight.cargo.site/w/1000/i/c87c034d171a078f7a94a2d6a7eca21726fb468ddc4d4d8f6037466736c03796/DSC09942.jpg" /> <img width="1640" height="1080" width_o="1640" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48b9d46b5d6cc5b47fcc594d6da47a7aa0385d6b6a28fd02af4faf45be2510ac/redo01.jpg" data-mid="232750703" border="0" src="https://freight.cargo.site/w/1000/i/48b9d46b5d6cc5b47fcc594d6da47a7aa0385d6b6a28fd02af4faf45be2510ac/redo01.jpg" /> <img width="1640" height="1080" width_o="1640" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd9ef6d645cd07f5c9c2be1bf022da4a51d5cb41d7ae29ba2e32ab1dcf6524f6/Redo03.jpg" data-mid="232750704" border="0" 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data-src="https://freight.cargo.site/t/original/i/317a695f73b988316b4cbd20b380061a8014b3a6f9365df8d5875891248cabe2/DSC09931.jpg" data-mid="232750666" border="0" src="https://freight.cargo.site/w/1000/i/317a695f73b988316b4cbd20b380061a8014b3a6f9365df8d5875891248cabe2/DSC09931.jpg" /><img width="5800" height="3867" width_o="5800" height_o="3867" data-src="https://freight.cargo.site/t/original/i/ab838a10708836f318c7fe7c8ff7ed6ca587b86da81b0d096a24ae0d729e3edc/DSC09930.jpg" data-mid="232750665" border="0" src="https://freight.cargo.site/w/1000/i/ab838a10708836f318c7fe7c8ff7ed6ca587b86da81b0d096a24ae0d729e3edc/DSC09930.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/03fee090604a542ec188e604d48c814789f01900aadd352ef4e263979e191c04/DSC09918.jpg" data-mid="232750658" border="0" src="https://freight.cargo.site/w/1000/i/03fee090604a542ec188e604d48c814789f01900aadd352ef4e263979e191c04/DSC09918.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/52856f0092aa756d202bf3afd42887a5caa7a3718d962dd90285dbdd75a91a1f/DSC09980.jpg" data-mid="232750675" border="0" src="https://freight.cargo.site/w/1000/i/52856f0092aa756d202bf3afd42887a5caa7a3718d962dd90285dbdd75a91a1f/DSC09980.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/09aed245f5cf292d3a67869bd4feef4e963e73c74c62d062c7b7afa455849248/DSC09974.jpg" data-mid="232750676" border="0" src="https://freight.cargo.site/w/1000/i/09aed245f5cf292d3a67869bd4feef4e963e73c74c62d062c7b7afa455849248/DSC09974.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/533d1a4b69ff4e8b563fabb6bf506144454762ff8381c0ae0784c4e03eb5f547/DSC09983.jpg" data-mid="232750677" border="0" src="https://freight.cargo.site/w/1000/i/533d1a4b69ff4e8b563fabb6bf506144454762ff8381c0ae0784c4e03eb5f547/DSC09983.jpg" /><img width="5347" height="3565" width_o="5347" height_o="3565" data-src="https://freight.cargo.site/t/original/i/660fd95c545ab267293e0d4d97cd38276da9a4709a5d664adc8ff6903e347751/DSC09916.jpg" data-mid="232750657" border="0" src="https://freight.cargo.site/w/1000/i/660fd95c545ab267293e0d4d97cd38276da9a4709a5d664adc8ff6903e347751/DSC09916.jpg" /> <img width="1640" height="1080" width_o="1640" height_o="1080" data-src="https://freight.cargo.site/t/original/i/23c1fc73ea79ff21ad7fc5b768a25170fc479c816b5a2873352761f642df336a/index_back.png" data-mid="232750653" border="0" src="https://freight.cargo.site/w/1000/i/23c1fc73ea79ff21ad7fc5b768a25170fc479c816b5a2873352761f642df336a/index_back.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/40f1b733c6bab8172961266e2617e0fbc365a89673e04b98bea6758d3bad3e14/DSC09894.jpg" data-mid="232750688" border="0" src="https://freight.cargo.site/w/1000/i/40f1b733c6bab8172961266e2617e0fbc365a89673e04b98bea6758d3bad3e14/DSC09894.jpg" /> https://shulizheng.com/Teahouse-and-Zen-tea Sun, 04 May 2025 00:04:47 +0000 Shulibrary https://shulizheng.com/Teahouse-and-Zen-tea Teahouse and Zen–tea Individual Project·&nbsp; &nbsp; Research·&nbsp; &nbsp; Editorial Design·&nbsp; &nbsp; Web Design Special thanks to Prof. Scott Vander Zee In this Teahouse and Zen-tea newspaper project, I focused on transmitting both concepts through an eight-page newspaper. I also considered how to effectively combine two languages. Teahouse and Zen-tea are both deeply rooted in tea culture, but they are intrinsically different. The teahouse acts as a public hub for exchanging information, where people gather to drink tea and chat, creating a bustling atmosphere. In contrast, Zen-tea originates from Buddhism, where monks use tea as a medium for daily practice, emphasizing tranquility and the abandonment of mundane desires. Over time, it became popular among the literati, forming a unique aesthetic alongside Zen painting and calligraphy, focusing on the use of blank space. My challenge was to blend these two contrasting vibes using typography and implement a bilingual approach. <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/c5dcc04d3c3c5a79ec36036693b49562a9e9f9fd5f273e820c8c61080f5c72a1/teahouseposter33.jpg" data-mid="232750727" border="0" src="https://freight.cargo.site/w/1000/i/c5dcc04d3c3c5a79ec36036693b49562a9e9f9fd5f273e820c8c61080f5c72a1/teahouseposter33.jpg" /><img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b3ea5821ac7a37cf9c3d6a4554a6bac1c6877e5a152cb9789e08dae7bb8598ce/newspaper01.jpg" data-mid="232750721" border="0" src="https://freight.cargo.site/w/1000/i/b3ea5821ac7a37cf9c3d6a4554a6bac1c6877e5a152cb9789e08dae7bb8598ce/newspaper01.jpg" /><img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7c2a5d691440e917e72de2a6dfb30445c2749b29a51c5f2aa690478f73267cba/newspaper02.jpg" data-mid="232750720" border="0" src="https://freight.cargo.site/w/1000/i/7c2a5d691440e917e72de2a6dfb30445c2749b29a51c5f2aa690478f73267cba/newspaper02.jpg" /><img width="4000" height="2800" width_o="4000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/09ace2f56383c0c36eddf758cf86375cfa878ea07d0ca36d61d323f3d85b221a/newspaper04.jpg" data-mid="232750725" border="0" src="https://freight.cargo.site/w/1000/i/09ace2f56383c0c36eddf758cf86375cfa878ea07d0ca36d61d323f3d85b221a/newspaper04.jpg" /><img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e7b299b91fea19fd118c2233e01cb8bf680048dea9ba5988f4a240d8bdede175/newspaper05.jpg" data-mid="232750726" border="0" src="https://freight.cargo.site/w/1000/i/e7b299b91fea19fd118c2233e01cb8bf680048dea9ba5988f4a240d8bdede175/newspaper05.jpg" /> https://shulizheng.com/Cha-Chinese-Tea-Experience-Museum Sun, 04 May 2025 00:04:38 +0000 Shulibrary https://shulizheng.com/Cha-Chinese-Tea-Experience-Museum chá Chinese Tea Experience Museum Individual Project·&nbsp; &nbsp; Brand Identity ·&nbsp; &nbsp; Web Design ·&nbsp; &nbsp; Motion The mission of chá(Chinese Tea Experience Museum) is to immerse visitors in the rich tapestry of diverse and subtle Chinese tea culture, guiding them on a sensory journey that transcends time and geography. We strive to offer a unique blend of tea education, interaction, and personal discovery. We have hands-on workshops, tastings, and curated exhibitions to help each visitor find their own cup of tea. In doing so, we aspire to be a beacon of cultural exchange and a sanctuary for those seeking tranquility and inspiration in the bustling energy of New York City. <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f460691da180ae062ae142983f923bfe17e24e4f409da548f575ec18df55f3ae/254.jpg" data-mid="232750647" border="0" src="https://freight.cargo.site/w/1000/i/f460691da180ae062ae142983f923bfe17e24e4f409da548f575ec18df55f3ae/254.jpg" /><img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0254696e30c83ec17b6ab4d03e369b827c07bd3b5e38fca9ab051f45b20d05f4/bigposter2.jpg" data-mid="232750636" border="0" src="https://freight.cargo.site/w/1000/i/0254696e30c83ec17b6ab4d03e369b827c07bd3b5e38fca9ab051f45b20d05f4/bigposter2.jpg" /> <img width="2251" height="1126" width_o="2251" height_o="1126" data-src="https://freight.cargo.site/t/original/i/ed828945ee526176957bc273037d75290af8826fe73b2e32b3fe0fad73e63b4a/cha.png" data-mid="232750648" border="0" src="https://freight.cargo.site/w/1000/i/ed828945ee526176957bc273037d75290af8826fe73b2e32b3fe0fad73e63b4a/cha.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5754e95a1110d2f15a1849935cc88c07f3fa8b837fc5bd344b50a69457b2a4dc/cha.jpg" data-mid="232750649" border="0" src="https://freight.cargo.site/w/1000/i/5754e95a1110d2f15a1849935cc88c07f3fa8b837fc5bd344b50a69457b2a4dc/cha.jpg" /> <img width="10800" height="7200" width_o="10800" height_o="7200" data-src="https://freight.cargo.site/t/original/i/428576be50ac47b951026b8612146283d789656e3029d46698f63585655d7695/tote_-1.jpg" data-mid="232750643" border="0" src="https://freight.cargo.site/w/1000/i/428576be50ac47b951026b8612146283d789656e3029d46698f63585655d7695/tote_-1.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/457829f9712037fb0a9444fd597d47c5360e183c22f5f0fdc6be2bd855fd7ad9/2524362.jpg" data-mid="232750645" border="0" src="https://freight.cargo.site/w/1000/i/457829f9712037fb0a9444fd597d47c5360e183c22f5f0fdc6be2bd855fd7ad9/2524362.jpg" /> <img width="2560" height="1601" width_o="2560" height_o="1601" data-src="https://freight.cargo.site/t/original/i/04c7107022030dbab693bbac36ebc8fa2f37613c6fb2e50f0d6fc30c411135c9/sinagebig.jpg" data-mid="232750640" border="0" src="https://freight.cargo.site/w/1000/i/04c7107022030dbab693bbac36ebc8fa2f37613c6fb2e50f0d6fc30c411135c9/sinagebig.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/478a5947cb6ce0b5552059d5b452d950bfd17accff6e3313a0bac8965a690fc6/sinage03.jpg" data-mid="232750641" border="0" src="https://freight.cargo.site/w/1000/i/478a5947cb6ce0b5552059d5b452d950bfd17accff6e3313a0bac8965a690fc6/sinage03.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/9caf62e810ebb81419b36bfcd9c312d8ae665e445e217df1bd6a9841541b9356/253425.jpg" data-mid="232750627" border="0" src="https://freight.cargo.site/w/1000/i/9caf62e810ebb81419b36bfcd9c312d8ae665e445e217df1bd6a9841541b9356/253425.jpg" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/d399d7c567e7898a0682d679d0170d3e8489d540d97a3046896f0a403800bd97/Chatote03.jpg" data-mid="232750642" border="0" src="https://freight.cargo.site/w/1000/i/d399d7c567e7898a0682d679d0170d3e8489d540d97a3046896f0a403800bd97/Chatote03.jpg" /><img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/99b4eb510f05da4e999b399141804c897ffe9f58b14bf762cbd021860943b06c/Staff.jpg" data-mid="232750644" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/99b4eb510f05da4e999b399141804c897ffe9f58b14bf762cbd021860943b06c/Staff.jpg" /> https://shulizheng.com/MFA-Thesis-Decoding-Chinese-Queerness Sun, 04 May 2025 00:04:48 +0000 Shulibrary https://shulizheng.com/MFA-Thesis-Decoding-Chinese-Queerness MFA Thesis: Decoding Chinese Queerness Individual Project·&nbsp; &nbsp; Research·&nbsp; &nbsp; Editorial Design·&nbsp; &nbsp; Book Design &amp; Making·&nbsp; &nbsp; Game Design·&nbsp; &nbsp; Video Editing Different from the West, queer culture in a Chinese context is subject to suppression from the influences of Confucianism. This extends to family dynamics, society, policies, censorship and propaganda, which manifests in a fragmented or aggregated way and through discrimination and abandonment. As a result, queer individuals in China must put more effort into retaining their freedom than their heterosexual peers, which puts them under tremendous pressure. Oppression can be a huge hindrance, but it can also stimulate strong emotions that prompt creativity. This thesis explores how kinship communication patterns could be adjusted to help Chinese queers’ living status, the possibilities of using creativity in the midst of repression, and the potential of code and metaphors to create new perceptions within the process.Visit Pratt website︎︎︎ Shuli Zheng_Pratt Institute Communications Design Class of 2024 Chinese Queerness: Metaphors <img width="3538" height="2479" width_o="3538" height_o="2479" data-src="https://freight.cargo.site/t/original/i/276a729885345032930d12c68f42a44ec770bb2aa6febe9639a0591e6a9b8fc9/Shuli_Zheng_01.jpg" data-mid="232750731" border="0" src="https://freight.cargo.site/w/1000/i/276a729885345032930d12c68f42a44ec770bb2aa6febe9639a0591e6a9b8fc9/Shuli_Zheng_01.jpg" /> Thesis Book <img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/fabdff82c2e39d505fcbbb12c356aa8058659d99103868fee83dbbe8d833ed2b/Shuli_Zheng_02.jpg" data-mid="232750734" border="0" src="https://freight.cargo.site/w/1000/i/fabdff82c2e39d505fcbbb12c356aa8058659d99103868fee83dbbe8d833ed2b/Shuli_Zheng_02.jpg" /><img width="3538" height="2479" width_o="3538" height_o="2479" data-src="https://freight.cargo.site/t/original/i/f9fa89e8859dec496e76595ab9c67ff033a268d35199bc5c3059b00b4d1a30f5/Shuli_Zheng_03_1.jpg" data-mid="232750735" border="0" src="https://freight.cargo.site/w/1000/i/f9fa89e8859dec496e76595ab9c67ff033a268d35199bc5c3059b00b4d1a30f5/Shuli_Zheng_03_1.jpg" /><img width="3538" height="2479" width_o="3538" height_o="2479" data-src="https://freight.cargo.site/t/original/i/4c0708c0b89fe6f427026a3fa4ad4ae922091d484b8f2abf2fae14862a950147/Shuli_Zheng_04.jpg" data-mid="232750736" border="0" src="https://freight.cargo.site/w/1000/i/4c0708c0b89fe6f427026a3fa4ad4ae922091d484b8f2abf2fae14862a950147/Shuli_Zheng_04.jpg" /> <img width="3538" height="2479" width_o="3538" height_o="2479" data-src="https://freight.cargo.site/t/original/i/b81d221cd84793b7ebe578a7b30a69ff13f8d8495e1237f0ff83c61de992d089/Shuli_Zheng_05.jpg" data-mid="232750738" border="0" src="https://freight.cargo.site/w/1000/i/b81d221cd84793b7ebe578a7b30a69ff13f8d8495e1237f0ff83c61de992d089/Shuli_Zheng_05.jpg" /><img width="3538" height="2479" width_o="3538" height_o="2479" data-src="https://freight.cargo.site/t/original/i/b67bdb3205af1b9df6aca391a45cbdabaf2baa1161f7ae2db42e553080e37bc5/Shuli_Zheng_06.jpg" data-mid="232750739" border="0" src="https://freight.cargo.site/w/1000/i/b67bdb3205af1b9df6aca391a45cbdabaf2baa1161f7ae2db42e553080e37bc5/Shuli_Zheng_06.jpg" /> Queer&amp;Family Chess In this Queer&amp;Family Chess game, parents and their queer children can engage in games that facilitate conversation exchanges, allowing for the sharing of thoughts, information, and emotions in a congenial atmosphere. The game concept aims to gauge participants’ comfort and willingness to open up and engage in more profound conversations, assessing whether information transmission is natural and progressive. Queer&amp;Family Chess Board The chessboard is innovatively divided into emotion and dilemma sections, compelling players to engage with questions that prompt introspection and dialogue. <img width="3538" height="2479" width_o="3538" height_o="2479" data-src="https://freight.cargo.site/t/original/i/e5f7d33be0b55168568ebf811715755f34387eb7963c38d3c1a0018c4a589f70/Shuli_Zheng_08.jpg" data-mid="232750732" border="0" src="https://freight.cargo.site/w/1000/i/e5f7d33be0b55168568ebf811715755f34387eb7963c38d3c1a0018c4a589f70/Shuli_Zheng_08.jpg" /> Chess Notations: A Bridge, rather than a battlefield In this Queer &amp; Family Chess, victory is not defined by defeating the opponent. Instead, the emphasis is on fostering open communication and mutual understanding. This game creates a space where parents can empathize with the challenges of their queer child and where queer individuals can express and confide in a supportive environment. The exchange of information and emotions is thus accelerated and deepened. <img width="3538" height="2479" width_o="3538" height_o="2479" data-src="https://freight.cargo.site/t/original/i/b4383c0d181c1eca146d97f4412c91739901901853bb40499ad645b3cbc2ee46/Shuli_Zheng_09.jpg" data-mid="232750733" border="0" src="https://freight.cargo.site/w/1000/i/b4383c0d181c1eca146d97f4412c91739901901853bb40499ad645b3cbc2ee46/Shuli_Zheng_09.jpg" /> Chinese Queerness: Emotions <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/dff1c093fb1a8998f7a12f4e8f8380179d5eeb6258bc9aed53cfa767e1786988/0322ThesisResearchTongzhi_-1.png" data-mid="232750730" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/dff1c093fb1a8998f7a12f4e8f8380179d5eeb6258bc9aed53cfa767e1786988/0322ThesisResearchTongzhi_-1.png" /><img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/3598ed7307f3357a2679bc2012877cdc89495ac102ede1e5c40c3fdee483799e/0319ThesisResearchEmotion01.png" data-mid="232750729" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/3598ed7307f3357a2679bc2012877cdc89495ac102ede1e5c40c3fdee483799e/0319ThesisResearchEmotion01.png" /> <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/2e2b2a2a30ce913b5cdda97d6f9d51e123acbde2613a9522ee82fc622f767a60/0319ThesisResearchEmotional02.png" data-mid="232750728" border="0" src="https://freight.cargo.site/w/1000/i/2e2b2a2a30ce913b5cdda97d6f9d51e123acbde2613a9522ee82fc622f767a60/0319ThesisResearchEmotional02.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7e60d49e913516d7419fbe5099e37f7346ec3eba96b03371aaef9f0376ef5b82/ThesisExhibition_Documentation22.jpg" data-mid="232750745" border="0" src="https://freight.cargo.site/w/1000/i/7e60d49e913516d7419fbe5099e37f7346ec3eba96b03371aaef9f0376ef5b82/ThesisExhibition_Documentation22.jpg" /> https://shulizheng.com/International-Student-Handbook-2023 Sun, 04 May 2025 00:04:50 +0000 Shulibrary https://shulizheng.com/International-Student-Handbook-2023 International Student Handbook 2023 Individual Project·&nbsp; &nbsp; Editorial Design ·&nbsp; &nbsp; Interactive Design Fully follow the ︎︎︎Pratt Identity Guidelines The "International Student Handbook" was a project I undertook in the summer of 2023, commissioned by the Pratt Office of International Affairs. By the end of August, the handbook was officially released to both new and returning Pratt students as a reference for campus life. Designed from the perspective of incoming students, the handbook is structured into four stages and concludes with an index. It encompasses an introduction to the handbook and the Office of International Affairs, pre-arrival preparations for coming to Pratt, essential tasks and tips for after arrival, and a comprehensive guide to the services Pratt offers to its students. Carefully considering both print and digital reading requirements, the handbook’s dimensions and font size were chosen for optimal readability. Key sections, the table of contents, and the index feature convenient navigation links to ensure a smooth reading experience for the users. The design is grounded in Pratt's Visual Identity System, utilizing Pratt's thematic colors to delineate chapters and guide visual focus. Additionally, the use of pictograms offers a clear, image-based mode of communication, enhancing the handbook's overall clarity and accessibility.Click to visit the ︎︎︎International Student Handbook 2023 <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/434f057fa2391ca0a0e024e0d1e4358fc5df47959df3dc8f9dedb0c9b6f95b85/covers.jpg" data-mid="232750758" border="0" src="https://freight.cargo.site/w/1000/i/434f057fa2391ca0a0e024e0d1e4358fc5df47959df3dc8f9dedb0c9b6f95b85/covers.jpg" /><img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/eb57cd5d6af9a0b60095a92e0783450458b06fb0dd57df8b1a4fe92d71534380/contensfull.jpg" data-mid="232750757" border="0" src="https://freight.cargo.site/w/1000/i/eb57cd5d6af9a0b60095a92e0783450458b06fb0dd57df8b1a4fe92d71534380/contensfull.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/45feff1796a4cf1cf8aee17e1f4136c7858411ee818bc38e69fcc40b763c1736/rightpage.jpg" data-mid="232750759" border="0" src="https://freight.cargo.site/w/1000/i/45feff1796a4cf1cf8aee17e1f4136c7858411ee818bc38e69fcc40b763c1736/rightpage.jpg" /> <img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/133c260a2da9c822178f3e2870b11605f321e5d4d524d55d6f5fd9f2ff39d31f/09-A4.jpg" data-mid="232750762" border="0" src="https://freight.cargo.site/w/1000/i/133c260a2da9c822178f3e2870b11605f321e5d4d524d55d6f5fd9f2ff39d31f/09-A4.jpg" /> <img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/5cdb728f9170864b9492601fbaad2dd31283ef74709fa281b6ba514d28707e47/ISHspread04.jpg" data-mid="232750750" border="0" src="https://freight.cargo.site/w/1000/i/5cdb728f9170864b9492601fbaad2dd31283ef74709fa281b6ba514d28707e47/ISHspread04.jpg" /> <img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/62e8f62c5224b140982f4ee2d9b5a69f24f0d315cc7f989b9cbf169faf4d038e/ISHspread02.jpg" data-mid="232750752" border="0" src="https://freight.cargo.site/w/1000/i/62e8f62c5224b140982f4ee2d9b5a69f24f0d315cc7f989b9cbf169faf4d038e/ISHspread02.jpg" /> <img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/3531aa9578969d71c6c9969ac996849ac80e2e57003ede9df15922b71da77731/ISHspread03.jpg" data-mid="232750751" border="0" src="https://freight.cargo.site/w/1000/i/3531aa9578969d71c6c9969ac996849ac80e2e57003ede9df15922b71da77731/ISHspread03.jpg" /> <img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/5d4fb2fc73ec984160eb54dd0ef15f9362f6ea5cac41711bdca17b9ed68d6305/ISHspread05.jpg" data-mid="232750749" border="0" src="https://freight.cargo.site/w/1000/i/5d4fb2fc73ec984160eb54dd0ef15f9362f6ea5cac41711bdca17b9ed68d6305/ISHspread05.jpg" /> <img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/d1d119c78ba4cd1a48dcd11faaeb37edda90d5ff0b71c4056ff3c875de2a594e/ISHspread06.jpg" data-mid="232750748" border="0" src="https://freight.cargo.site/w/1000/i/d1d119c78ba4cd1a48dcd11faaeb37edda90d5ff0b71c4056ff3c875de2a594e/ISHspread06.jpg" /> <img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/9f6b50385c86819757bf270e0ebb9df83a923c90d1789c39ada1f2140ec7d8ac/ISHspread07.jpg" data-mid="232750747" border="0" src="https://freight.cargo.site/w/1000/i/9f6b50385c86819757bf270e0ebb9df83a923c90d1789c39ada1f2140ec7d8ac/ISHspread07.jpg" /><img width="4500" height="3333" width_o="4500" height_o="3333" data-src="https://freight.cargo.site/t/original/i/3a3bca2ee7af07fa45be56d18d0dc35d969904985d49c2e8bc5428a448d19256/ISHallpages.jpg" data-mid="232750754" border="0" src="https://freight.cargo.site/w/1000/i/3a3bca2ee7af07fa45be56d18d0dc35d969904985d49c2e8bc5428a448d19256/ISHallpages.jpg" /><img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/5ad380772f2741d7f9a428cc03fe19c2772d8f5ecedddcc6c9e0836a8776514d/BenditoMockup-D-Iphone-01.jpg" data-mid="232750761" border="0" src="https://freight.cargo.site/w/1000/i/5ad380772f2741d7f9a428cc03fe19c2772d8f5ecedddcc6c9e0836a8776514d/BenditoMockup-D-Iphone-01.jpg" /> https://shulizheng.com/Relimoji-Universe-1 Sun, 04 May 2025 00:04:52 +0000 Shulibrary https://shulizheng.com/Relimoji-Universe-1 Relimoji Universe Individual Project ·&nbsp; &nbsp; Motion Design·&nbsp; &nbsp; Game Design ·&nbsp; &nbsp; Coding·&nbsp; &nbsp; Poster Design The idea of Relimoji derived from an experience I visited the National Museum of China. In that museum, I saw a Gong which is a wine container and was used for sacrificial ceremonies in Shang Dynasty. That shape and appearance seemed intriguing to me. What worth to be mentioned is that in ancient times this container was so solemn and was a part of the sacred atmosphere. People at that time deemed it a holy and inviolable thing but as a person in the modern age, I just feel it is cute and just like a new kind of creature. I think this kind of difference and contrast is just fascinating. So I continued to find out other relics with either amusing or cute or vivid facial expressions.I extracted amusing and vivid facial expressions of cultural relics from different ages and regions. I gave the assets I made a name called Relimoji, which is a combination of cultural relics and emoji. I use them to create poster series and this Relimoji Universe video. Also, I use the Relimoji assets to create a p5.js game called Human Civiliaztion Breader. <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/a6c23e4fbe96e20cc33925dc6f65077b5ba64a7433be23900973cda5e88c2c29/Urban-Poster-Mockup.jpg" data-mid="232750773" border="0" src="https://freight.cargo.site/w/1000/i/a6c23e4fbe96e20cc33925dc6f65077b5ba64a7433be23900973cda5e88c2c29/Urban-Poster-Mockup.jpg" /> <img width="1536" height="1536" width_o="1536" height_o="1536" data-src="https://freight.cargo.site/t/original/i/0d82caed0d9104360a8344807cd06ed6a4dd0e1b55e43e3c42f678b4395e5758/intro01-1.gif" data-mid="232750776" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/0d82caed0d9104360a8344807cd06ed6a4dd0e1b55e43e3c42f678b4395e5758/intro01-1.gif" /> <img width="998" height="998" width_o="998" height_o="998" data-src="https://freight.cargo.site/t/original/i/ece5d7824ce7c2fac3af4bf7ec36ecc7d3e99af25ca6f1f79c57003ef7c53111/intro02-1.gif" data-mid="232750778" border="0" data-scale="86" src="https://freight.cargo.site/w/998/i/ece5d7824ce7c2fac3af4bf7ec36ecc7d3e99af25ca6f1f79c57003ef7c53111/intro02-1.gif" /> <img width="998" height="998" width_o="998" height_o="998" data-src="https://freight.cargo.site/t/original/i/034632d5be68f9d5bf0dbe578150958d8db54dfe7d45d3f011d241007050ebd9/intro03-1.gif" data-mid="232750779" border="0" data-scale="86" src="https://freight.cargo.site/w/998/i/034632d5be68f9d5bf0dbe578150958d8db54dfe7d45d3f011d241007050ebd9/intro03-1.gif" /> <img width="2100" height="3300" width_o="2100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/bbaac672d22a57c07cc3edabe1c8629e63b2b4f691e882f69ca69a88016fe645/VLA3.1_-1.png" data-mid="232750766" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/bbaac672d22a57c07cc3edabe1c8629e63b2b4f691e882f69ca69a88016fe645/VLA3.1_-1.png" /> <img width="2100" height="3300" width_o="2100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/056841464218a74d2789d9d0b3821df5a5a91fcd0d6951e6f7bbe9b6bc09c3af/VLA2_-1.png" data-mid="232750768" border="0" src="https://freight.cargo.site/w/1000/i/056841464218a74d2789d9d0b3821df5a5a91fcd0d6951e6f7bbe9b6bc09c3af/VLA2_-1.png" /> <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/81ed4614c25de236f8f034152e6696691284a83b8731ca349304e44584e639b1/2131-05.png" data-mid="232750770" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/81ed4614c25de236f8f034152e6696691284a83b8731ca349304e44584e639b1/2131-05.png" />